FC Barcelona has unleashed a social media blitz with the tagline «Tu ets el Barça«. The club aims to underscore the pivotal role Culés fans play on the field, asserting that without them, «Barça doesn’t exist.» The spotlight of the campaign falls on the leading members of the FC Barcelona Femení first team, who passionately deliver an open letter to all Barcelona devotees.

In this endeavor, we took charge of the entire production, providing support in crafting the message’s creativity, conceptualizing the idea, overseeing the direction, and flawlessly executing the entire shoot, all the way through post-production.