Creativity, production and postproduction for the new release campaign of FC Barcelona’s 23/24 home kit. One of those 360 projects that we love to get involved in.

From a very brief concept given by the client, we managed to support them by expanding the concept of the diamond. This geometric marvel draws inspiration from the squad that graced the inaugural women’s football match at the esteemed Spotify Camp Nou.

This ensemble carries a unique blend of social and cultural significance, serving as a homage to the women’s team section. The inaugural emblem, adorned with a diamond, takes center stage, becoming the cornerstone of the visual spectacle in the video. Because nothing says sophistication like kicking off a tribute in style!

On the production front, we embraced the challenge of crafting a circuit through which players could gracefully traverse, allowing us to curate a treasure trove of photographic, video, and social media content within a constrained timeframe.

Beyond the spotlight-stealing main components, our campaign unfolded a lavish delivery of myriad customized social media pieces for each player. Leveraging the recorded resources, we deftly tailored them to diverse formats. Think of it as bespoke tailoring for the digital realm. Furthermore, we sprinkled our creative prowess on pieces destined for mupis, marquees, screens adorning official stores, and beyond. Because why stop at the pitch when you can conquer the entire visual arena?