Direction and postproduction of ‘Expréssate‘, the first campaign made by Iberia Express. A 2 days shooting around Madrid involving things such as the recording of the spot tune or moving a freaking airplane!

The campaign set out to spotlight the airline’s unwavering commitment to understanding and embodying the values and aspirations of young travelers. To achieve this, a compelling question was unleashed upon the customers: ‘What does traveling mean to you?’ This query aimed to harvest stories, anecdotes, and those universal moments that tug at our collective heartstrings when we embark on journeys.

This initiative materialized into a captivating video featuring the international choreographer, Sam Vázquez, and the multifaceted artist, Masi Rodríguez. Through the medium of music and dance, they artfully portrayed the emotions and experiences of over 10,000 clients who graciously shared their travel tales with Iberia Express. These shared experiences, a rich tapestry of journeys, have become the cornerstone for crafting a manifesto—distinct, brimming with energy, and radiating positivity. Because for Iberia Express, travel isn’t just a destination; it’s a symphony of stories waiting to be told.